7 Ways to Use Yelp to Improve Your Local Business

Are you wondering how to best use Yelp for your business?
If you run a local business like a restaurant, Yelp should be an essential cornerstone of your online presence.
Launched back in 2004, Yelp continues to be the go-to resource for millions of visitors looking for information about local businesses.
Is your business doing all that it can to attract new customers from the ever-growing audience on Yelp?
The Yelp brand—your customers trust it, so your business should embrace it!
Whether you’ve been active on Yelp in the past or you’re starting a new business, this article will bring you up to speed on the Yelp of today and offer seven ways your business can improve its presence on Yelp.

Why Focus on Yelp?

You might be thinking, “Shouldn’t I focus my efforts on learning the latest tips about Pinterest and other cutting-edge social platforms? Isn’t Yelp old news?”
With over 60 million registered users and over 20 million reviews posted on the site, it’s fair to say Yelp is still the dominant force when it comes to social review sites.
Restaurateurs know the value of increasing their star rating on Yelp. But other businesses make up 75% of the listings, showing that customers turn to the site to make decisions for all sorts of local businesses.

How to Get Started on Yelp

Before we get into how to step up your game on Yelp, let’s cover a few basics.
If your business is relatively new, the first thing you’ll want to do is see if it has already been listed on Yelp. Chances are it has.
So go ahead and search for your business’s name. Once you find it, click the link that says “Work here? Unlock this Business Page.”
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